Been doing some training in the area of Marketing lately. If you would like to do the same, drop me a line; couple of guys out there really worth your time, energy and dollars. Anyway, the idea of a "USP" always comes up. First thing. Right off the bat. Before anything else.
USP stands for Unique Selling Proposition.
It is what makes you different. Answers the question: If someone were to ask me why they should purchase my product or service over my competition, what would I tell them? The marketers say that if we can not give a good answer we have no business being in business. Ouch.
But let's move out of the business realm for a minute and broaden it out. "Unique" means "one-of-a-kind", special, owned by no other.
That sounds like each one of us. We are all unique, special. No two of us has the same DNA. Maybe the occasional twin, but even they have a unique experience and perspective. NO ONE can look at life from inside your head! You are unique!
Do you believe that? Have you found out what makes you unique yet? Will you dare? Will you live in that? Flesh it out? Stand up and be somebody that lives outside the crowd?
Until next time, this is the Unique Heretic.
Blessings,
Dr Jon
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Good Points Dr. Jon,
I would also suggest your readers also read The Irresistible OFFER by Mark Joyner. He has this to say about the USP, "Don't be lulled into the trap of thinking that uniqueness alone will make your sales revenues start climbing...Again, uniqueness per se is not enough and is sometimes totally irrelevant."
I was impressed with this book by Mark Joyner. It is written from a position of honesty. It promotes a method of marketing based on honesty. A good place to be in my book. He also shows how this position of honesty is the best and most successful way to do business giving many examples of big names that have done just this.
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